The Artesian Network
Embedded GTM Leadership for Early-Stage B2B Tech
You focus on the product. We de-risk the go-to-market.
While fewer than 15% of startups even survive to a Series C, 60% of our exit-eligible clients have reached IPO or acquisition.
Sample of our clients past and present
You have traction. You don’t yet have a predictable GTM engine.
Most early-stage B2B tech companies hit a wall between product-market fit and scalable growth: the founder is still the top closer, the ICP keeps widening, pipeline is hard to repeat, and a $300K full-time CMO isn’t justifiable yet.
Hiring a full team is a six-to-twelve-month build you don’t have time for. You need a senior marketing function that’s operational in week one — strategy and execution under one roof, accountable to one number, designed to hand off when you’re ready.
We close that gap — fast.
How we work
A marketing department, not a meeting.
A senior pod — fractional CMO, GTM strategist, and operators who have shipped before — operational in week one, with no contractor sprawl.
Strategy
Positioning, messaging, and category POV led by a fractional CMO.
Demand
Campaigns, content, and pipeline wired to your CRM.
Systems
Martech, GTM tooling, and AI Automation Workflows, built and run, with attribution and dashboards.
Execution
The work ships — we embed in your systems, processes, and team.
Where every engagement starts
Start with a two-week GTM Health Check.
Before you spend on scale, get a clear, board-ready read on what’s working in your go-to-market and what will break when you push harder. Ten systems scored against 60+ comparable B2B companies. A 90-day fix list. A six-month roadmap. $12,000, ten business days.
Book a GTM Health CheckOne senior pod. Four ways to engage.
The Embedded Growth Team
A marketing department with VP-level accountability.
From $30K / mo
Learn more →Most clients start with a Health Check — it tells you which of the next three you actually need.
Deep dive
Want the full ROI breakdown?
See how the pod model compares to a solo fractional CMO and a full-time in-house team — with real numbers, real proof, and an interactive calculator.
Read: The Real ROI of a Fractional CMOBuilt for founders without senior marketing in seat.
You’re a fit if:
- Seed to Series B B2B tech
- The founder is still making most marketing calls
- Preparing for a raise, a launch, or a category move
- Pipeline conversion is flat or down
- 12-18 months of runway to prove a repeatable model
You’re probably not a fit if:
You already have a VP of Marketing running a full team. If that’s you, you may want Advisory — or nothing from us yet. We’ll tell you straight.
Latest Insight
Solo Fractional CMO vs. a Fractional Pod: Which Actually Delivers ROI?
A solo fractional CMO gives you senior strategy for $5,000-$15,000/month — but execution is left to your team or a patchwork of vendors. A fractional pod gives you that same
Read article →
Latest Podcast
S1 E21 | From Landing Page to $12M Series A With PayPal Ventures | Geus Walder
Geus Walder shares how Klearly validated demand for a hospitality payment solution with a gamified landing page and 600+ waitlisted businesses before building any product, then pivoted to focus exclusively on the hospitality sector and secured a $12M Series A from PayPal Ventures. The episode covers lean startup tactics, the importance of hiring sales talent from within the hospitality industry, and the founders' decision to commit fully to the business.
All episodes →
Latest Tutorial
Attribution Is a Comfort Blanket Here’s What to Track Instead
Jonathan W. Buckley explains why traditional attribution models fail B2B teams and introduces four revenue-correlated signals that provide more reliable measurement than conventional attribution approaches. The episode covers practical alternatives to flawed attribution methods and how to communicate measurement limitations to leadership.
All tutorials →What our clients say
Operators trust us with the moments that matter.
“Jonathan is a rare find — a marketing executive who combines strategic vision with the ability to execute at every level. He played a pivotal role in our growth.”
“Crux began as a consulting project with The Artesian Network, and the impact was immediate. Jonathan Buckley and his team brought a rare combination of strategic clarity and speed in execution that helped us successfully orchestrate a product launch and elevate our brand in a critical phase of growth. In 2023, we brought Jonathan on as our interim CMO and extended full-time roles to members of The Artesian Network to accelerate our go-to-market. The results exceeded expectations across every key metric.”
“Their team brings a rare mix of strategic vision and disciplined execution, grounded in the Lean Startup Methodology — test, measure, iterate. Their impact was so immediate, we asked them to take over marketing for our core business. From positioning to pipeline, they deliver full-spectrum go-to-market execution with speed, clarity, and results.”
“Jonathan is one of the best marketing and business development executives I have worked with. He is a master at both strategy and tactics. He delivers on programs, products, and technology on time and on budget. He is an outstanding leader and knows how to truly analyze markets to deliver customer value. I highly endorse him for any senior executive positions.”
“Jonathan and his Artesian Network team were a stellar resource to help with marketing strategy, company positioning, and go-to-market ramp. They hit the ground running, quickly became immersed in our business and market, and helped us convey our story clearly and professionally. Jonathan is an inventive, diligent, and very resourceful guy to have on your team.”
“Jonathan has demonstrated solid business and marketing skills in his current role as CMO. His attention and ability to assess market trends has allowed him to execute to and exceed his market strategies. Jonathan also has a exhibited a no nonsense and refreshing approach to doing business. I recommend working with him on related business opportunities.”
“I have had the opportunity to work with Jonathan Buckley and The Artesian Network across four different engagements over the years. They are strategic, analytical, and consistently deliver with excellence. Jonathan brings a rare mix of big-picture thinking and hands-on diligence. They build go-to-market strategies that actually work — supported by insight, not just instinct.”
Investing real money on scale this year?
Get a clear, board-ready read on your go-to-market in two weeks — before you hire the VP, sign the agency, or double the team.
Book a GTM Health Check